CROCE SHOWROOM
Croce Showroom is the premier provisioner and showroom for quality textiles to the trade, for three generations, spanning nearly 100 years. We source products from every corner of the world. Croce Showroom has had the distinct pleasure of representing the finest textile lines from Clarence House, Old World Weavers, Fabricut, Scalamandré, and many, many more.
Visit us to see our vast array of residential and contract wallcoverings including grasscloths, wovens, bamboos, cork and cork veneer, wood, anaglypta, lincrusta, mylar, flocks, embossed, hand screened and many, many more.
Sample rich, decorative fabrics in fibers, motifs and weights that will delight your senses. We offer a broad range of plain, patterned and textured fabrics suitable for upholstery, wallcoverings, curtains, pelmets, cushions, pillows and furniture. Luxuriate in rich chenilles, subtly-faded printed linens, rare-cut velvets, brushed suedes and hand-embroidered Shantung silks. On display, you’ll find fine European handwoven silks along with fine linens ranging from rough, open-weave nobars to tight Irish “handkerchief” linens to fine Italian silk-linens. Our collections mix materials and motifs, and draw on the skills of master weavers, printers and embroiderers for a wide range of budgets and uses.
From left: John Croce Sr, Donna Croce Pavlick, Don Burk, Patti Croce, Jeffrey Croce, John Croce Jr.
If it’s true what they say, that it’s all in the details, then every designer worth his or her snuff needs a good source for trimmings and passementerie. At Croce Showroom, we know our gimps from our galloons and our tassels from our tiebacks. With a plethora of trim combinations your result will be a truly bespoke presentation.
Finding the best interior design accessories for different rooms is a fun experience at Croce Showroom. We know that the right accessories placed in the right locations are often the elements that complete the design concept. Art, pillows, throws, decorative fixtures and furnishings can personalize and individualize a room by adding color, texture, shine and punch. Browse our wide selection of finishes, materials, and design combinations in decorative hardware for the finishing touch.
Experience the vast selection of interior design furnishings at Croce Showroom from luxurious chairs and sofas to decadent bedding. Furnishings are dramatically powerful in their ability to define the essence of a room. We offer chairs, sofas, ottomans and more with the highest standards of quality and workmanship.
Croce Showroom is your primary resource for the highest quality textiles and decorative fabrics, premium wallcoverings, furnishings to satisfy even the most discerning tastes, tantalizing trimmings and unique accessories to pull it all together.
OUR HISTORY
Croce Showroom founder, Joseph B. Croce & his wife Margaret, started the Croce Showroom in 1930. Joseph traveled from Philadelphia to Florida, Tennessee and Alabama to meet with interior designers, architects and builders to show his fabric lines. This is how interior designers, architects and builders were introduced to new lines, saw textile samples and made purchases back in the day. Meanwhile, Joseph’s wife, Margaret, ran the day to day operations from their first showroom at 1616 Walnut Street in Philadelphia, Pennsylvania.
1616 Walnut was built by the Pew family in 1929. The photo at right shows the building one year into its construction in 1930. The next photo shows the corner of 16th and Walnut Streets in 1960 just before Joseph’s son, John, began working at Croce Showroom. The headquarters of The Pew family company, Sun Oil, was located next door. It is interesting to note that originally, there was an apartment on the 25th floor of 1616 Walnut for the Pew family. 1616 Walnut is one of the few surviving Art Deco buildings in Philadelphia. It is usually the interiors of Art Deco buildings that contain the most spectacular designs. This building has decorative woodwork with whimsical motifs carved into it on the first floor and in many of the suites. Back then, no interior feature was too humble or too utilitarian for designers to lavish their skills upon. Even the mailboxes got the Art Deco treatment, and what a marvelous treatment it was.
In 1966, their son John started helping in the day to day operations of the family business. Under the strict tutelage of his father, John began traveling to Maryland, Virginia and West Virginia to show the latest fabric lines. John has worked at Croce Showroom ever since. In 1982, John’s son, John Jr., came to work at Croce showroom. Then, in 1986 John’s daughter, Donna began working in the family business as well. Last but certainly not least, John’s youngest son Jeffrey joined the rest of the family at Croce Showroom in 1991 and shortly thereafter his wife. The whole Croce family works at Croce Showroom to this day.
Through the years, Croce Showroom has had the distinct pleasure of representing the finest textile lines available such as Clarence House, Old World Weavers, Scalamandre & Fabricut to name just a few. Croce Showroom offers one of the best selections of quality textiles, decorative fabrics, wallcoverings, trimmings, upholstered furnishings and decorative hardware in the industry today. We carry a vast range of products produced all over the world from fine European silks, wovens, and grasscloths to rich chenilles, textured velvets, linens, and leathers that work with every budget and need.
